Our story
The company of ChiFit
ChiFit is an Irish, homegrown tea company creating premium tea blends that taste as good as they make you feel. Every blend is made flavour-first, with fresh mint and soft rose petals at the heart of the cup, and green tea, oolong, pu'erh, lavender and other botanicals woven gently through.
It all began in 2018 in Dr Rosalind Beere's kitchen. She wanted to make green tea part of her daily routine but couldn't get used to the taste – so she started mixing her own, combining different herbs and botanicals until green tea became something she looked forward to. That first kitchen blend became ChiFit Original, and it is still the heart of our range today.
We believe tea should be simple, natural and enjoyable: no milk or sugar needed, just a delicious cup you'll want to come back to again and again.
Original is our daytime favourite – made from ten carefully chosen ingredients, with fresh mint and rose leading the way. Calm is soft and floral, with gentle mint, lavender and rose and a light touch of chamomile and jasmine. Sleep has everything you love about Calm, with valerian root added for your evening cup.
Alongside our teas, the ChiFit Turmeric Latte is sweet, creamy and vanilla-like – and doesn't taste of turmeric at all. Enjoy one blend, or collect all three for every part of your day: our bundles make it easy to stock up or share with someone you love.
Today ChiFit is enjoyed in homes across Ireland and has been stocked by retailers including Boots, The Health Store and Evergreen, and cafés such as O'Briens and Bagel Factory.
It started with one simple idea: green tea should taste as good as it makes you feel.
Founder & CEO
Dr Rosalind Beere
Strategist, entrepreneur and educator – and the tea lover behind ChiFit.
Dr Rosalind Beere is the Founder and CEO of ChiFit Tea. An expert in strategy, entrepreneurship and franchising, she brings more than 25 years of experience working with entrepreneurs, startups and scaling businesses – and building businesses of her own, including co-founding a cross-border tech company that achieved a successful trade exit.
Highly analytical, with a talent for creative problem-solving and innovative thinking, Rosalind has spent her career helping businesses understand their challenges and turn them into commercial solutions that deliver real results. She lectures in strategy and entrepreneurship at UCD Michael Smurfit Graduate Business School, and is a respected coach, mentor, keynote speaker and author.
Through her consultancy, The Innovation Strategist, and her work with Furthr – where she also hosts the Furthr with Founders podcast – she advises more than 100 businesses a year on growth and investment. Since 2022 she has been a judge at Ireland's National Startup Awards.
At ChiFit, Rosalind brings that experience together with her passion for health and wellness. Her vision is for ChiFit to be an authentic, premium Irish brand – with blends that taste wonderful, are sourced responsibly and create lasting value for customers, partners and the planet.
Sourcing & sustainability
From Yunnan to your cup
Our herbs are sourced from a family tea plantation in Yunnan, in south-west China – a region famous for its tea for centuries. They are ethically sourced and sustainably produced, in line with our values of quality, wellbeing and respect for the environment.
Every detail is designed to be kinder to the planet, without compromising on taste:
- Biodegradable, vegan-friendly teabags made from Zein fibre
- Reusable teabags – brew each one at least four times
- Recyclable pouches that keep your tea fresh
- Delicious on its own – no milk or sugar needed
From Rosalind's kitchen to your cup
Every ChiFit blend still starts the way the very first one did – with taste. Come and find your favourite.
Shop the teas